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Our Team

Our team of specialists brings together expertise in retail analytics, consumer research, strategy, design and signage, resource optimization, and implementation. Together, we help libraries make smarter decisions about space, services, and collections -- improving accessibility, patron satisfaction, operational effectiveness, and community impact.

1. Image of David Vinjamuri, Founder and Principal at ThirdWay Space

David Vinjamuri

Founder & Principal

Applies retail analytics, patron research, and space strategy to help libraries work harder for their communities.

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4. Image of Tim Dosé, UX Lead at ThirdWay Space

Tim Dosé

User Experience Lead

Designs and conducts library usability research to reveal how patrons navigate, discover, and use library spaces.

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2. Image of Dawn Leijon, the Research & Strategy Lead at ThirdWay Space

Dawn Leijon

Research & Strategy Lead

Uses consumer research, strategy, and performance measurement to help libraries align resources with community needs.

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5. Image of Zach Row-Heyveld, Collection Analytics Lead at ThirdWay Space

Zach Row-Heyveld

Collection Analytics Lead

Uses circulation data and shelf-level analytics to help libraries optimize collections, budgets, and patron discovery.

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3. Image of Ellen Reynerson, Environmental Design Lead at ThirdWay Space

Ellen Reynerson

Environmental Design Lead

Transforms research insights into signage, wayfinding, and visual systems that improve discovery, navigation, and patron flow.

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6. Image of Laura MacMillan, UX Researcher at ThirdWay Space

Laura MacMillan

User Experience Researcher

Helps libraries understand patron journeys, usability barriers, and service interactions that shape the library experience.

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